You would like to study in a British school? You don't need to go to England anymore, England is coming to you!
I love art, I am interested in anything that has something to do with London and I like new projects. No wonder I got quite excited when I first heard of the new British School of Creative Arts getting established in São Paulo, Brazil. And since I am a bit nosy, I decided to get more information about it straight from the source, asking the director-president of the project Mauricio Tortosa to squeeze me into his busy schedule. To my big surprise he accepted!
Getting ready for the meeting and in view of this article, I started my research of all the art and design schools and colleges of São Paulo, intending to place the EBAC in its real context and compare it with the other institutions. I spent three weeks bothering my Brazilian friends and all my students, asking hundreds of questions about the higher education and art teaching in Brazil, only to find out that I am trying to compare incomparable. Talking with Mauricio and getting to understand the project, it became clear to me that the EBAC's concept is completely new and different from all the other art schools in SãoPaulo.
A British educational scheme
Instead of adhering to Brazilian educational scheme, the EBAC will follow the model of the University of Hertfordshire near London, one of the best colleges in the UK. However, it's about much more than getting inspired. Thanks to the partnership between the EBAC and the Hertfordshire, the school shall offer graduation courses with diplomas recognised in Europe and the USA. The quality of the study program and the equality of the evaluation will be guaranteed by reference benchmarks and independent auditors. The school will receive English teachers, creating in this way a multilingual and multicultural environment. In short, for Brazilian students it will be like studying abroad, but without having to leave their home.
Apart from bringing the "abroad" to South American Metropole, the concept is highly innovative by its plan to reunite the world of study with the world of work. The students shall participate in real projects proposed by active professionals, their teachers. Direct contact with the business environment will enable them to face the market's demands once graduated. Many important companies as well as public institutions have shown interest in establishing partnership with the school. Soon the EBAC shall turn into a sort of dynamic creative cultural workshop, with constant exchange of ideas, inspirations and contacts.
Also, one of the main EBAC's challenges is to teach more than the technical skills directly related to the subjects in question. The team wants to transmit multiple values, including the sense of entrepreneurship, social and communication abilities and profound understanding of sociocultural dynamics of the market.
Number of Brazilians employed in disciplines related to art and design in growing dramatically
Let's mention some statistics (because if you've read The Little Prince, you know that any research won't be taken seriously without mentioning a few numbers). According to the official studies - however incomplete they may be - more than one million of Brazilians are employed in disciplines related to art and design. This number has increased by more than 90 percent over the last 10 years, and Mauricio and his team have all the reason to believe that the growth will carry on. Those numbers, as well as the love for art and culture, are the EBAC's main reasons to be. Its mission is to satisfy the market's needs and to stimulate the creative economy of Brazil. Also, by offering a quality education in São Paulo, the school hopes to retain in Brazil the talents that would otherwise leave for studies abroad and eventually never come back.
Among the first courses that EBAC's going to offer, let's mention Graphic Design, Illustration, Digital Art Management, Visualisation of Architectural Projects or Motion and Broadcast Design. Apart from the official graduation courses leading to the Hertfordshire's diplomas, the students can choose from a range of technical, preparation, intensive and linguistic courses.
Discover how to be part of this experience!
Now that I got you all so very interested, the question is what you need to do to be part of the EBAC's next enrolment. First, you need to speak a decent English. Second, you must go through a demanding selection process consisting of an interview, portfolio's presentation and an entry exam. Third, you need to pay, or apply for a scholarship.
For further information about the courses and others details, visit the school's super-cool website www.ebac.art.br. You can also participate personally in one of the planned open days, right at the school in Lond...erh sorry...in Vila Madalena, in the brand new building called LAB, tailor made for the EBAC by Isay Weinfeld.