Are you a French sporting company and you want to develop your activities in Brazil? My Little Brasil presents the opportunities related to the Rio 2016Olympic Games.
The Rio 2016 Olympic Games
Lots of expectations rest of the shoulders of Brazil with the upcoming Olympic Summer Games. The first Games to be hosted in the South American continent, the fervor is rising in Brazil, the host country for the last World Cup, and the host for the most covered sporting event of the planet from August 5th to the 21st, 2016.
In a country flooded with investment projects since 2009 because of the huge organized sporting events (Confederation Cup, World Cup and now the next Summer Olympics), there are numerous opportunities for expansion in Brazil.
No less than 380 000 foreign tourists, more than 200 countries being represented, millions of television spectators, and some 20 000 media representatives are expected in the month of August (2016) in Rio de Janeiro. Undeniably, this creates a hub of international commercial exchanges and a must for any sport organization looking to develop an innovative operational marketing strategy, essentially relational.
Associating with the Rio Olympic Games in Brazil
Big companies, just like the French sporting organizations, have a certain interest in having their names associated with the Olympic Games in the hopes of increasing profits thanks to this international events (read our article on the impact of the Olympic Games on the Brazilian economy).
Establishing a network becomes top priority to get recognized by the institutions and the public and private decision makers in charge of this event. The objective is to also win over the Brazilian population. Federations, for example, enjoy a pre-established brand image (adhering to the values of sport: team spirit, fighting spirit, humility) and have in interest in sharing their values to expand or sustain their contacts.
With this perspective, they have diverse objectives:
Establish new partners
Increase your visibility with a good sponsorship strategy outside of the Rio Games
The French Football Federation innovated outside the 2014 Soccer World Cup by making rallying points available for French supporters. A costly initiative, but one that allowed the French soccer team to gather supporters and reinforce their image.
Despite the economic recession being faced by Brazil, the real economic lung of Latin America, the country continues to attract international investors. With the approach of the Olympics, the challenges for French sporting organizations are establishing strategic plans to find partners and sponsors to develop their presence and reinforce their visibility. Sport organizations aspire to enhance the event through relationship marketing, a pillar of sports marketing. A common goal: conquer new markets. They all hope to reap the fruits of the economic impact and beat the competition. But they will have to be patient and wait at least a year to know which sport organizations will have outperformed the others.
Do you have questions about internationalizing your company's activities to Brazil? Don't hesitate to contact us at firstname.lastname@example.org