Founded in 1554, São Paulo has been shining for 400 years with its architecture, sometimes baroque style, mixing sky scrapers and colonial houses. The megalopole also has a strong cultural influence in South America. São Paulo is home to many museums such as The Museum of Portuguese Language, MASP (Museum of Arts of São Paulo), as well as the Pinacoteca and also hosts international events like the Bienal of Arts, the São Paulo Fashion Week, the Open Tennis of Brazil and the Brazilian Grand Prix. 


São Paulo : a cosmopolitan city


Just like New York or Buenos Aires, São Paulo is a great melting pot with populations coming from Portugal, Italy, Germany, Lebanon and Japan. The Japanese community is very prominent, especially in the neighbor Liberdade where you can find various Asian stores and restaurants.


São Paulo : a startup-friendly environment


São Paulo is particularily friendly to startups and SME. The Startup Economic Ecosystem Report has ranked the city 13th in the world for largest start-up ecosystem and many Brazilian startups originated in São Paulo such as Dafiti, Netshoes and BuscaPé.


São Paulo has long been discredited, but throughout the last ten years, tourism in the city has increased and many foreign students have started their academic careers in São Paulo's Univeristies, like USP, the most important university of Brazil.

São Paulo aerial view

São Paulo is the capital city of the state of São Paulo in Brazil. With over 11 million inhabitants, it is the largest city of Brazil and South America. The region of São Paulo is the economic heart of the country and presents the largest GDP of the Southern hemisphere.


São Paulo : culture, architecture and international events


São Paulo also goes by the nickname Sampa. Its inhabitants are the first ones to criticize this gigantic city, however be careful not to compare São Paulo with its rival city Rio! São Paulo is famous world wide for its sky scrapers and its gastronomy but also for its gigantic traffic jams and its helicopter-taxi.